Hybrid vehicles have suddenly turned hot.

For a time, hybrids were only purchased by those who wanted to make a statement about helping protect the environment, playing off promises of improved fuel economy and lower emissions. Sales were nothing to brag about. Now, that is changing.

Rising gas prices combined with heightened concerns about the environment have created a revived interest in gas-electric hybrid cars, trucks, and SUVs. New Federal tax incentives in 2006 have also helped cause otherwise uninterested automotive consumers to take notice.

When Toyota introduced the Prius in 2000, it was the only choice. It was expensive, performed poorly, unattractive, and used unproven technology. However, new hybrids from Toyota (including the Prius), Honda, Lexus, Chevrolet, and Ford represent major advances in technology, design, and performance.

Prices have come down significantly, making hybrids not only affordable, but easy to justify when savings in fuel cost are considered. New hybrids are stylish and are often difficult to distinguish from their non-hybrid siblings. The new 2007 Toyota Camry Hybrid has all the great looks and features of the best-selling non-hybrid Camry. Currently, the Toyota Prius is still the all-time winner in sales numbers.

If you are considering a hybrid vehicle, be aware that the technology is changing quickly, new alternative fuel engines are coming, and new sub-compact high-mileage vehicles are being introduced. This could mean the hybrids of today will be outclassed and outdated in the next few years.

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