I have TWO critically significant questions for you! The same TWO questions that were asked of Six Thousand, Six Hundred people (6,600).

1. "Do you receive as much praise, approval, and appreciation on your job as you feel you deserve?"

2. "Would you likely perform your job better if you received more praise, approval and appreciation?"

The answers may amaze you as much as they have others. The answers appear at the end of this article.

"Your ego is your self. It is the most personal, most self-oriented part of your mind. Your ego is your underlying spiritual substance or soul and regulates your mental state and self-esteem. Your ego shapes and modifies your attitude toward yourself and toward other people. Your ego directs your response to every action of other people directed toward you. It is by far the most sensitive part of your psychological and philosophical structure."

Having an understanding of what our ego is and how it directs our every action enables us to communicate in a more positive manner. You influence people, to give you more of what you want, through psychological nourishment, ("ego food") and they are repealed, angered and violent when you feed them psychological poison.

Psychological nourishment is mental (ego) food that makes you feel great about who you are and what you do. Psychological poison consists of actions and statements that belittle someone leading to negative results. Ego poison is the number-one cause of problems in the home, workplace, broken friendships, and societies. "Ego poison is the number-one cause of physical violence and murder!"

Both psychological nourishment and psychological poison are learned behaviors. Dispensing ego nourishment wins cooperation of others, commands more improved performance, helps you close more sales and gains the support, love and respect of others.

If you want to create a miracle and win people over with influence then start praising them for who they are -- what they do -- and what they have.

People are by nature approval seekers. Look for something in a person that you can sincerely praise or admire. Sincere praising makes people feel good physically and mentally.

You can get a better sense of how the ego acts by asking this question of yourself. "What is the main reason people buy things?" You might say they need them to survive -- partly true. However, in our society people buy new cars, houses, clothes, toys and a host of other things to win the approval of others.

In a pragmatic world success is judged in part by what one owns. We judge others successes by what they possess in material items. All people crave admiration for what they acquire, achieve and who they are regardless of the scale of life they are living.

What you say to others can have a dramatic impact on them to the point that it becomes hypnotic. Want more customers, better relationships, more influence, more money, and more happiness for yourself? Then start praising others with ego nourishment. Praise them for the job they do -- what their family does -- what they own and how they look. Set your ego aside and ego stroke others to get "More of What You Want."

Answers: "97.2 percent of the people answered no to question 1, and 98.4 percent answered yes to question 2." Quotes are from Davis J. Schwartz book "The Magic of Getting What You Want."

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Don Price

Mr. Don L. Price - Professional Speaker, Author, Life Coach, Hypnotherapist, Marketing and Sales Positive Change Strategist - has more than 36 years of high-level corporate experience in marketing, sales training, and management with multinational companies.

As vice president of management development and retail operations for a major retailer of a large international corporation, he was a key motivating factor for increasing sales from $39 million to over $100 million in annual revenue.

For the past 26 years, Mr. Price, founder of Don L. Price & Associates and Price Publishing Group, has been a highly sought-after keynote speaker and seminar presenter speaking extensively throughout the United States, Central and South America, and providing programs and consulting on:

Business & Mental Fitness Coaching, Copy-writing & Power Communication Programs, Group Selling & Presentation Skills, Sales & Marketing Training, Positive Change Solutions and Strategies, Key Account Management, Self-Hypnosis for Life Enrichment & Peak Performance

Mr. Price is the author of:

Secrets of Personal Marketing Power - Strategies for Achieving Greater Personal & Business Success, 14 Best Ways to Optimize your Span of Influence to Boost your Income and Career, Mastering Personal Marketing Power Life Enrichment Hypnosis Cd Library

These books and CD?s offer valuable resources for individuals and businesses seeking to maximize their cash flow and income potential.

He is internationally recognized for his expertise in sales, marketing, mental fitness life enrichment and strategic business development and has shared his skills and insights with more than 84,000 business owners, sales and marketing professionals. He periodically writes articles on sales, marketing, power living, hypnosis and peck performance that have been published, globally, both in print and on the Internet.

A resident of Los Angeles CA, California -- Mr. Price is listed in Who's Who in Professional Speaking. He has written and recorded personal improvement audio programs and course material for several different companies, and has made appearances on radio and television programs as a business development expert. His programs are custom-crafted and focus on solutions to specific challenges and concerns facing his audience and clients today -- inspiring, motivating, and energizing individuals to their peak performance.