Ahh, the holidays... festive and fun, but frantic. With all this Christmas Chaos, Hannukkah Hoopla and Kwaanzaa Craziness, who has time to notice what you're up to? Well, lots of people, if you market your message in just the right way. The Absolute BEST Way that you can play Santa to your subscribers? Off them something that nobody else is giving - Relief, and a Helping Hand. Put some jingle in your pocket with these hot holiday promotions that really work to convert sales. 1. Trim Your Prices - Offer a Discounted Website Critique for a Limited Time Only. How many of us are wishing we had time to revamp our websites but are caught up in the Christmas rush? A simple, one-page website critique can help your subscriber get a clear picture of what needs to be done... and that's a huge load off anyone's muddled mind. Who knows, they might even choose YOU to do the design overhaul when the time comes. 2. Deck their Homepage - Advertise "Holiday Sprucing" for Websites. It only takes a couple of hours to add a brief holiday promotion and a few festive graphics to your website. Even so, millions of marketers miss this chance because they "just can't get it together." Put the idea in their heads, then offer this service for a reasonable rate. See how many sales you can rack up before December 15! 3. Gift-Wrap that Content - Provide a Low-Fee E-Book Creation Service. Of course, you must have the following tools: a PDF Creator (Go to CutePDF.com for a decent free one), a Word Processing Program, standard legal copyright disclaimers, your customer's logo, their URL and a clear cut impression of what they'd like to share in their e-book. The hardest part is collecting the info. Once you get organized, you'll be cranking out e-books in no time. 4. Play Helper Elf this Holiday - Offer Administrative Assistance. The holiday season is probably one of the most profitable times of year for the web's Virtual Assistants. If you've never offered administrative services before, think about it as a way to make some extra Christmas cash. Things you can do for your customers: article administration, bookkeeping, email maintenance, holiday marketing campaign creation and delivery. 5. Be the Merry Marketer - Put the Plan Right into Their Hands. I can't tell you how many people have an incredibly tough time coming up with a plan. Speak in generalizations, and everybody gets it... but watch how many faces go blank when you ask your marketing friends what steps they will take to blast their marketing message out to the masses. If you're a planner by nature, you can make a ton of cash doing what others cannot. Charge a flat fee for outlining the details of your client's next big marketing blitz. Who knows... they might even call you back to help them carry out the details! Copyright 2005 Dina Giolitto. All rights reserved. Are YOU Content With Your Content? Get Top Secret Marketing Tips from the Web's Biggest Gurus and Expert Authors on The First Annual Web Content Awareness Day on FEBRUARY 9, 2006. |
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