'FREE' is the reason people are successful, and make a fortune marketing on the internet, yet 'FREE' is also the reason 90% of people fail miserably!

It is all to do with your approach to your business and your careful use of 'FREE' things.

You will never make any money placing your own ads on other people's FREE classified sites and/or FFA links, even if you have submission software.

And you will never make money with just a FREE self replicating website.

This is the point when most people give up. But you must realise that you will never become rich for FREE.

You must invest initially in a professionally designed webpage/site and place links to your programs. You will then be able to promote your own unique website, and people can click on your programs once they visit you, and see everything you are offering.

Mix up the programs you are promoting on your website. Some can be FREE, but others should have cost you something to start up. If you introduce a thousand people for example, and all of you just get a FREE self replicating website, then no one makes any money!

Once you have a good professional looking website set up, and you have a reasonable advertising budget to work with, which you know you can comfortably afford to spend each week, then you are ready to exploit the other side of FREE!

It is your customers, and potential customers, who need to be given FREE things.

Don't make the mistake of thinking that customers are sitting at their computer screens, with their mouse in one hand and their credit cards in the other, surfing the net to spend their hard earned cash on anything or everything they see.

You have to earn your customers respect to get money from them, and the best way to earn respect from a customer is to give them something for FREE.

To get them to sign up for your newsletter or ezine then offer them lots of FREEBIES.

There are now so many ezines around that they need to have a reason to subscribe to yours.

And keep them subscribing! I offer new daily FREE software and FREE E-books to all my own subscribers.

Even more important is to offer FREE things on your website to get your visitors there in the first place.

Placing an ad that reads 'Buy this amazing widget at my site...' will attract just a fraction of the visitors that an ad reading, 'View details of this amazing widget and get FREE entry into our $25,000 weekly drawing, FREE software, FREE ebooks and FREE grocery vouchers worth hundreds of dollars!....'

Yet all of these Freebies, and thousands more can be found quite easily by yourself by surfing all of the FREE sites, and collecting what you think will be suitable for your own visitors.(Just type in the word 'FREE' into any search engine for a huge list of sites.)

Also visit lotto and competition sites for suitable FREE games you can include on your site.

Also offer even more Freebies as an incentive for your customers to buy products from you. For example, 'Buy this widget from me by midnight tonight and I will also give you 10 FREE adverts in our ezine.'

And apart from giving away FREE ads in your ezine, also have a FREE classified ads section on your own website where people can place their ads. Again you will find them flocking to your site to do this.

So there you have the two faces of FREE, one is ugly and one is beautiful!

To ensure success just make sure that you know which face is which!