Accepting the consequences, good or bad, will free you; take a risk, but be aware that things sometimes turn out differently than you expected." -Marcia Wieder

No matter what you try to sell, you really wont sell anything without getting a prospective buyer to purchase your product or service. In attempting to sell your merchandise or services, the sales letter you send out is when and how you talk to your prospect.

All winning sales letters speak to your prospect by creating an image in the mind of the reader. They set the scene by appealing to a desire or need, then flows smoothly into the visionary part of the sales presentation. This visionary process describes in detail how wonderful life will be and how good the prospect is going to feel after the product is purchased or the service has been performed. This is the heart, soul, and secret of a million dollar sales letter. In your sales letter and your marketing campaigns, give your prospect a clear vision of the benefits they will receive or take away from what you are offering.

For this to happen, your winning sales letter must follow a time-tested and proven formula known by the acronym AIDA:

A - You must get your prospects Attention.

I - Give your prospect an Interest in what you can do for her.

D - Create a Desire for the benefits youre offering.

A - Request some Action from your prospect.

The Attention for your offer first comes from your headline. If its not compelling or a heart-stopping attention getter, work a little harder to make it so. Look at other advertisements that have made you stop and take a second look at what was offered. Then come up with a better one of your own that fits your offer. A powerful headline is 80% of the success or failure of your sales letters and promotions.

When your headline expresses your unique positioning statement -- the million dollar phrase that captures in just a few words the "essence" of what you have to offer and how it will benefit a customer. A compelling headline can go the extra distance as an opening line for your sales letter and goes a long way towards establishing your "brand."

Is the offer of Interest to your potential customer? What makes your product or service distinctive from your competition? Why would a prospect buy your product or use your service over anothers? Make the image of your product important. Whatever you offer should have the power to stay in the marketplace a long time. Just because life changes so rapidly, your product and/or service doesnt have to conform. Potential customers need to know youll be there when they are ready to purchase your product or service.

How can you make your product or service Desirable? This is where the benefits are highlighted. Will it make the prospect feel more healthy? Save money? Lose more pounds ? Will it make them look more beautiful? Find ways to communicate the benefits to your potential customers. Use words that are powerful and irresistible like: magic, caring, power, richer happier, abundance, appealing, and enticing.

After announcing or promoting your offer, what is the result or, what type of Action do you wish your prospect to take? Be clear on your directions. Do you want them to request additional information, by telephone? By email? Must she mail a check? Call for further details? Or, just give an opinion?

Working the above AIDA formula into each of your sales letters and business marketing campaigns will determine the success of your business. And putting passion, purpose, and truthfulness into each sales message will work wonders - and bring you success.

Copyright, 2004

Gerri D Smith

Gerri D Smith combines apparel fashion design and creative writing into a successful and growing mini-business known as Distinctive Impressions. For more then ten years, Gerri seeks to inspire thousands of others to realize their goals, to look and feel ?distinctive? in the way they dress, and to improve their professional image.

With a deep passion for creating women's fashions and accessories for day and evening wear, her clients include professionals whom she has named "VIW's" (Very Important Women), as well as other small, medium, and large sized women . Her other interests include organizing, producing, and participating in promotional fashion shows, fashion contests, art and craft sales, as well as coordinating and participating in fund-raising events that show off both her fashion and small business/entrepreneur skills.

Gerri?s apparel and accessory designs are promoted and marketed both online and offline around the Bay Area, and are sold to private clients. As a free-lance designer, many of her designs are one-of-a-kind and by special-order.

Her love of writing is portrayed in her ongoing self-improvement and motivational articles, an inspirational non-fiction book, and a modern contemporary, and inspirational romance novel. Gerri?s published books are marketed nationwide through the world wide web and offline to business women and romance novel readers.

Gerri is host and publisher of an inspirational newsletter that encourages, motivates, and supports individuals, small business owners, and women entrepreneurs to go for their dreams. The newsletter is an internet resource creating multiple ways for subscribers to unlock the doors to success and improvement. And it is Free. Now, being able to share two of her deepest passions - creative fashion designing and creative inspirational writing with others is her greatest pleasure.

In addition to producing her fashions, accessories, and her creative writing to inspire and encourage others, in her spare time Gerri also finds great pleasure in researching, studying and learning new skills. She hopes to broaden her expertise with public speaking on business leadership and personal improvement. Her two self-published books, one a full length contemporary romance fiction novel, titled ?A Challenge of Love,? and an inspirational non-fiction book titled, ?31 Cups of Inspiration,? are modern classics and will inspire others for a long, long time.