One of the first things you must do for your business is define your target market. I hear business owners tell me all the time that anyone can use their products, or they dont want to narrow down their customer base by excluding groups of people. I understand that there is fear around excluding a portion of the population you feel its money walking out the door. But, do you really want to try and be all things to all people? When you narrow your focus and choose a target market, you will be able to market your business more effectively.

Here are three reasons a target market will help you work smarter in your business.

1. Spend your advertising dollars wisely. We all know that ads must be seen at least 7 times before it even registers with a potential customer. If you market to everyone, where are you going to place your ad to ensure that enough people see it 7 times? That is, enough people who are then willing to try your products or services. Thats a lot of advertising dollars spent for simply guessing where to put your ad.

2. Know your customers. Customers also want to know whats in it for me? How do your products and services benefit them? With a target market defined, you can determine what to talk about with potential customers. With a defined target market, you will be able to discuss specifically why potential customers will be interested in your products or services.

3. Hear it from the source and meet their needs. Once you choose your target market, do some research to determine what other interests the people in your niche have. Find out where they like to hang out online and offline. Start hanging out in those places too and get to know the people. For example, if you product appeals to moms, join a few moms groups. When you connect with them, ask what their needs and concerns are. This is a great way to conduct your research nothing like getting information directly from the source. You can then use that information to further develop products and services for your business.

Truth be told, I was terrified to choose a target market. I felt that I would be limiting myself. I too, was afraid that I would lose out on income. The truth is, because I chose a target market, I was more successful and actually gained more business. My advertising efforts were focused, and I positioned myself as someone my target market could trust with their needs. And, believe it or not, I attracted other projects and clients that arent even in my target market. Do yourself a favor make your business life easier; choose a target market now.

Copyright 2006 Jennifer Givler