Yesterday I saw this ad in a magazine

Ladies these shoes would make you a football star. Check out latest foot ware at our store. 20% discount for first 30 customers.

What a nonsense? How many women are actually interested in football? Few! No. The answer is very few. Would any woman buy shoes just because it will make her football star? I dont think so. The above ad is a perfect example of uninspiring, disgusting and non-targeted marketing, in simple words Full of bullshit. Its irony that most marketing campaigns are not designed by keeping human psyche in perspective. Men and women are two different creatures in every way and we have to deal with this issue in our promotional efforts. There are few things work with women and some with men. Lets take a look at it

Emotions

Emotional ads work well with women but not with men. For example, if you want to advertise a book about relationships its not a bad idea to design two versions of ads For Women

I said I loved you, but I lied or

I read this book, now he loves me like a crazy

For Men

This book would make you ladies guy, check out how

There are no hard and fast rules to determine what works with men and what with women its much more subjective judgment and understanding of particular sex. The more you see people the more it will improve your marketing campaigns. Apart from emotions, many other things can be included in this list such as sports, romance and behavior towards celebrities. I dont wanna go into details now, just keep in mind the man woman thing while you design a campaign.