Experts say that in order to be a successful network marketer you must make at a minimum of 150 cold calls per day. That will take approximately 8-10 hours per day if you dont take a lunch or potty break. Network marketers, who work full-time in addition to running a home business, dont have the time required to make the phone calls necessary be successful in their home business. That is why 95% of network marketers fail.
Almost all sales professionals freeze up at the very idea of making cold calls. If youre one of them, if you flat out, big time, despise making cold calls, if prospecting makes you want to hurl well, stay with me here because youre going to feel a whole lot better in just a moment.
What is cold calling, and why does it scare the living daylights out of plenty of capable adults? Well lets look at a dictionary style definition of the term: Cold calling is a telephone call or personal visit soliciting a person or business without prior contact.
Cold calling is a form of personal, not mass marketing. It requires a one-to-one physical presence or telepresence. But precisely because cold calling is personal selling you risk getting the cold shoulder each time you get up the nerve to prospect. That can make you feel vulnerable and tense, which explains why youll do almost anything to avoid it.
Prospecting is uncomfortable. Lets face it were all inundated by telemarketers who cold call on everything. We hate being on the receiving end, and we dont want to do it.
Its dread that thwarts cold calling-a fear of not being perfect, of being yelled at, or of making a fool of yourself. Some barriers are psychological, and there are people whose emotional makeup simply doesnt lend itself to the special stresses and strains of selling.
At this point, if youve worked yourself into a cold sweat about cold calling, relax. I know your pain. There is light at the end of the tunnel. You can have a successful home business or be a successful network marketer without having to cold call.
Savvy network marketers are now automating their businesses with sophisticated marketing tools that make their cold calls for them. They no longer have to spend hours on end with the telephone stuck to their ear manually dialing hundreds of telephone numbers trying to reach one potential customer. Their automated system does all of the dirty work for them and even databases their prospects information for future reference. Those network marketers who are taking advantage of these simple to use hi-tech tools are now reaping big financial rewards and spending hours on the phone talking to prospects thatve called them and want to know more about what they have to offer. |
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